Jersey Devil Adventures

An outdoor adventure company that wanted a logo as bold as the experiences they offer.

Client Name

Project Type

Logo Design & Brand Identity

Timeline

January 12, 2025 - February 9, 2025

Client Overview

Jersey Devil Adventures guides people into the wild — hiking, paddling, and exploring the outdoors with a team that lives and breathes adventure.

Our Challenge

They needed a logo that captured the spirit of adventure and the local legend of the Jersey Devil, while staying versatile enough to print on merch, vehicles, and trail signage.

Our Solution

We designed a custom illustrated mark featuring a stylized horned character, paired with a rugged type treatment and a flexible color system that holds up from apparel to digital.

The Outcome

The new identity gave Jersey Devil Adventures a memorable, ownable brand mark that fans proudly wear — turning customers into walking billboards and building a loyal adventure community.

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